Branding for Herbalists
Why having a brand helps you communicate to potential patients.
Most people haven't a clue what a herbalist is. By employing techniques from branding we can bridge that gap from problem to patient. This is where we can get really creative about our intentions as herbalists, who we want to serve and how to communicate that. Not an easy task when we can't say overtly what we are able to treat. But with some carefully place testimonials and attention paid to how we present ourselves we can tell a deep and colourful story of what herbal medicine has to offer.
In this course you'll learn:
- how to create a brand
- how to analyse other brands
- why talking about herbal medicine all the time can get you nowhere
- how to use language to say something without really saying it
This is delivered using a video lecture and followed by a worksheet.